Toyota’s Team for AIDS/LifeCycle
Since the sponsorship began in 2015, Toyota has loaned over 280 vehicles to AIDS/LifeCycle to transport medical, media, safety, and other volunteer and support teams along the route.
AIDS/LifeCycle 2020 will be the third year for Toyota's corporate team of cyclists and volunteers – made up of Toyota employees from across the country as well as friends and family.
The reasons that motivate us to ride are as unique as each team member. And together, our efforts directly support programs reducing new HIV infections and improving the quality of life for people living with HIV/AIDS.
Start your impossible and be part of the world’s largest annual fundraising event for HIV/AIDS.
If you are a Toyota employee – or a friend or family member of someone who is – use the registration link to the right to join the team! Or click on an individual team member to learn why she or he rides, and to make a donation on their page. Donations to AIDS/LifeCycle are collected by individual team members, as each member is required to raise a minimum of $3,000 to participate.
Because of your support, we can help continue funding this life-saving work! Together, we can put an ends to HIV/AIDS!
A Brief History of Toyota’s Commitment to AIDS/LifeCycle:
Toyota has proudly sponsored AIDS/LifeCycle since 2015. Toyota’s sponsorship began when Pete Carey, while vice president and general manager, San Francisco Region for Toyota Motor North America (TMNA), and Justin Leach, then manager, public relations at Toyota Financial Services (TFS) created a plan to lend 50 Toyota vehicles to AIDS/LifeCycle medical, media, staff, and support teams throughout the week.
The following year, Ryan Hines, now Communications Lead, Social Innovation for Toyota North America, was contracted to manage the logistics of Toyota’s sponsorship in 2016.
“I was so incredibly moved by the community that I decided to sign up on my own as a cyclist for 2017,” said Ryan Hines, captain of Toyota’s first-ever AIDS/LifeCycle team in 2018. “There was no Toyota team at the time. When I started at the new Toyota headquarters in fall 2017, I wanted to grow our sponsorship – including inviting Toyota colleagues and friends to join me. My manager, Justin, and the entire team supported this endeavor, and TFS Remarketing was once again on board — this time determined to step up the number of vehicles loaned.”
Now in its third year, the cross-affiliate Toyota corporate team of cyclists and volunteers has fundraised over $78,000. And Toyota-sponsored Olympian Gus Kenworthy became the highest individual fundraiser in the history of the ride in 2019. #LoveDrives